Netflix Chronicles Byron Bay’s ‘Scorching Instagrammers.’ Will Paradise Survive?

“Personally, I’ve nothing towards influencers,” mentioned Ben Gordon, who runs The Byron Bay Normal Retailer, a “largely plant-based” and oft-Instagrammed brunch spot, which was initially concerned within the present earlier than he withdrew it.

“It’s a few city being perceived in a totally false manner,” added Mr. Gordon, who has greater than 80,000 Instagram followers between his private and retailer feeds. “My greatest worry is that the present will grow to be self-fulfilling.”

To some, although, the pushback towards the truth collection smacks of elitism and hypocrisy, and is finally futile and even counterproductive, because the protests and ensuing media protection have given it free publicity.

“It’s absurd and ridiculous to assume folks can management how Byron is, or isn’t, represented,” mentioned Michael Murray, a purchaser’s agent who has spent greater than three many years within the area. “It now not belongs to a sure clique.”

Netflix has dismissed the criticism, saying it’s going forward with manufacturing of a present that it mentioned can be “genuine and trustworthy.”

Que Minh Luu, the director of content material for Netflix Australia and New Zealand, mentioned in an emailed assertion that “our aim is to raise the curtain on influencer tradition to grasp the motivation, the need and the ache behind this very human should be beloved.”

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